Charles Duhigg

Charles Duhigg is an American author and journalist best known for his books on habits and productivity. His most notable work, The Power of Habit: Why We Do What We Do in Life and Business, explores the science behind habit formation and how understanding this process can lead to personal and professional change. The book delves into the habit loop—cue, routine, reward—and offers insights on how to change negative habits into positive ones.

Duhigg has also written Smarter Faster Better: The Secrets of Being Productive in Life and Business, which examines the principles of productivity and how they can be applied to improve performance in various aspects of life. As a former reporter for The New York Times, he has contributed to the paper's coverage of business and investigative stories. Duhigg's writing combines storytelling with scientific research, making complex ideas accessible to a broad audience.